Tally
This project involved the creation of Tally Clothing Company, a clothing and lifestyle brand developed to design, manufacture, and sell 20 identical products for profit. Centred around the production of logo T-shirts, the project explored brand identity, product design, and small-scale manufacturing, resulting in a cohesive collection that balanced commercial appeal with creative direction.
The Project
This project focused on developing a small-scale brand from concept to production, with the aim of designing, manufacturing, and selling 20 identical products for profit. The result was Tally Clothing Company, a lifestyle brand that balanced creative identity with commercial appeal.
Building the Brand
Developing Tally Clothing Company started with defining a strong visual identity. A distinctive logo was designed and tested through digital mockups, ensuring consistency and impact across products and marketing materials.
Manufacture and Sale
The final stage involved the small-scale production of 20 logo T-shirts, each carefully manufactured to ensure consistency and quality. The products were then marketed and sold under the Tally Clothing Company brand, successfully meeting the project’s goal of achieving both creative impact and profit.
